1.Aura is a sign of recognition that notes the connection between style and knowledge in electracy and acknowledges the fact that truth is an effect specific to an apparatus. Pg. 61
2. Electrate emblem= addresses a large audience and its message is general. impresa=represents the principle of individuation used by one person only. Pg. 107
Bonus: MEmorials shows a consultation on a social issue articulated in a news report cohere around the rhetorical sense of trauma.
Exp: The disappearance of the Washington, DC intern and 9/11.